Five ways to make your Substack look more professional
Plus a few good examples from newsletters you can learn from.
Fantastic content is everywhere on Substack. Every day I have the pleasure of reading something different, be that someone with 10 subscribers or 10,000.
But how can you make your newsletter stand out among the many that already exist? And how can you ensure that it looks professional, so prospective new readers will want to subscribe and keep coming back for more?
Let’s take a look.
The welcome page
This is the very first thing that people see when they click on your Substack page, before they see any articles or content.
You can edit your welcome page by navigating to your publication settings, with it possible to alter these details within the ‘Website’ section.
There, you can add a welcome page photo (which you want to be relevant to your page, an image of some sort) and add the short description for your page, something you might have already written (and found in the ‘Basics’ section in your settings).
Ensuring this looks professional is so important for encouraging prospective readers to click through and see your work. How do they know what to expect? Can you tell them exactly what they’re going to read with an image and a couple of sentences?
You want to encourage new readers that this is a worthwhile place for them to return to, and ensuring they are immediately met with a professional looking website is really important for that. Seeing that a writer has taken the time to refine this can go a long way for a new reader.
