Monday 14th September, 12pm PST / 3pm EST / 8pm BST (FREE for FWN members)
For a lot of freelance writers, social media sits somewhere between “I know I should probably do this” and “I can’t think of anything worse than this.”
Maybe you’ve posted consistently for a while and seen no benefit. Maybe LinkedIn feels full of people sharing what tragedy taught them about B2B sales. Maybe Instagram, X, TikTok or Threads all feel like another job that gets in the way before you can get on with your actual writing.
But avoiding social media entirely can mean missing a valuable source of visibility, relationships and, crucially, potential assignments.
The right social strategy doesn’t have to involve becoming an influencer, posting constantly, or trying to be everywhere at once. Instead, it’s about making it easier for the right editors, clients and fellow writers to find you, understand what you do, and remember you when an opportunity comes up.
That is what Kathryn will cover in our next live session for FWN members.
What Kathryn Will Cover
This session will help you learn to use social media as a practical part of your writing business, without letting it take over your entire week:
Why avoiding social media can be a missed opportunity for your freelance business (and how even a simple presence can create visibility over time)
How to build a recognisable professional brand online, while networking in a way that’s useful, not just performative
Turning conversations into opportunities: real-world strategies for using comments, connections and interactions to land assignments
Choosing the platforms that make sense for your target market, rather than spreading yourself thin across every new app
Tips for batching, scheduling and planning social content so it supports your writing work instead of distracting you from it
For writers, social media is often a vague, never-ending task: another feed to have to keep up with, another space to constantly compare yourself to others, another thing on top of your never ending to-do list.
But used well, it can become a marketing channel that keeps working while you are focused on client work.
The goal is to build a system that helps the right people see your work, understand your value, and know where they can get in touch.
Whether you are completely new to using social media professionally, have been posting without a clear strategy, or want to make your current efforts more efficient, this session is designed to give you a more focused, sustainable approach.
Kathryn will make social media feel less like a demand to build a personal brand, and more like what it can actually be: a practical way to grow your freelance business, meet people, and create more opportunities for paid work.
How to Join
As you’re currently on the free plan, you’ll need to upgrade to a paid membership to join us live (and get access to the recording afterwards, along with every other member perk).
Upgrade now & save your spot!
And what else do you get..?
📋 A writing job board that shares 200+ pitch calls and freelance writing jobs weekly, with new updates daily.
🎯 Roundups of themed pitch calls, with many paying the very top rates for freelance writers.
💰 Exclusive funding resources for writers, offering thousands of dollars to help you grow your writing career or business.
🗂️ Twice-monthly live sessions & 50% off masterclasses, plus access to an entire archive of classes, insight and insider resources.
✍️ Creative resources, including monthly and themed literary magazine roundups, plus all the opportunities to help you get paid for your creative writing.
Missed our previous session with Kathryn?
From Freelancer → Business Owner: Pricing, Packaging & Protecting Your Income
Paid members can watch Kathryn’s previous session in full, whenever they want.
What does the session cover?
The moment you sent your first proposal, invoiced your first client, or got paid for your work for the very first time, you didn’t just become a freelancer. You became a business owner, whether you meant to or not!
Learn how to:
Set your floor rate: know the number you won’t go below, and why you need one
Package your services: turn one-off assignments into something repeatable and easier to sell
Protect your price: hold your rate confidently and shut down scope creep before it starts